Margaret Bruce & Christopher Moore
Physical
In CirculationGlobal Market Entry Strategies: The book may discuss various strategies for retailers entering international markets, such as franchising, joint ventures, or wholly-owned subsidiaries.
Cultural Sensitivity: Successful international retailing requires an understanding and sensitivity to cultural differences. The book may provide insights into how cultural factors influence consumer behavior and retail strategies.
Adapting to Local Preferences: Adapting products, services, and marketing strategies to suit local preferences is crucial. The book may explore examples and case studies of retailers successfully navigating this challenge.
Supply Chain Management: International retail often involves complex supply chains. The book may discuss effective supply chain management strategies, including sourcing, logistics, and inventory management.
Market Research and Analysis: Thorough market research is essential before entering a new international market. The book may cover methodologies for market analysis and understanding the competitive landscape.
Legal and Regulatory Challenges: International retailers must navigate diverse legal and regulatory environments. The book may highlight key legal considerations and challenges in different regions.
E-commerce and Technology: With the increasing role of technology in retail, the book may discuss how international retailers leverage e-commerce and other technologies to reach global customers.
Brand Globalization: Building and managing a global retail brand involves specific challenges. The book may explore strategies for creating a consistent brand image while adapting to local nuances.
Consumer Behavior in Global Markets: Understanding how consumer behavior varies across different international markets is crucial. The book may delve into the psychological and cultural factors influencing purchasing decisions.
Sustainability and Corporate Social Responsibility: International retailers often face scrutiny regarding sustainability and social responsibility. The book may discuss how retailers address these concerns and build responsible business practices.
Language | English |
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ISBN-10 | 1138171085 |
ISBN-13 | 9781138171084 |
No of pages | 250 |
Font Size | Medium |
Book Publisher | Routledge |
Published Date | 08 Oct 2015 |
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International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.