The Marketing Gita : Ancient Wisdom For Modern Business Success

Prateek Maheshwari , Sagar Venkateshwar

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With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big!

This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about:

- the importance of marketing in modern business

- transforming your challenges into opportunities

- marketing mistakes to avoid while starting a new business

- navigating your brand journey to reach the maximum potential

- understanding the right marketing context to scale new heights

The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.

   

What will you learn from this book

  1. Integration of Ancient Wisdom and Modern Business: The book likely explores how ancient wisdom, possibly drawn from Indian scriptures like the Bhagavad Gita, can be applied to modern business practices.

  2. Philosophical Insights: It may provide philosophical insights on topics such as leadership, decision-making, strategy, and ethics, drawing parallels between ancient teachings and contemporary business challenges.

  3. Mindfulness and Balance: The book might emphasize the importance of mindfulness, self-awareness, and achieving a balance between personal well-being and professional success.

  4. Adaptability and Resilience: Expect discussions on adaptability, resilience, and embracing change in the dynamic business environment, inspired by timeless principles from ancient texts.

  5. Customer-Centric Approach: It may advocate for a customer-centric approach to business, focusing on understanding customer needs, building relationships, and delivering value.

  6. Ethical Business Practices: The book could highlight the significance of ethical business practices, integrity, and social responsibility as essential elements of sustainable success.

  7. Innovative Strategies: It may offer innovative strategies and insights for marketing, branding, and communication, blending traditional wisdom with modern marketing techniques.

  8. Leadership Lessons: Expect lessons on effective leadership, team building, and fostering a positive organizational culture based on principles of cooperation, empowerment, and respect.

  9. Creativity and Innovation: The book might encourage creativity, innovation, and thinking outside the box to drive business growth and differentiation in competitive markets.

  10. Continuous Learning and Growth: Lastly, it may promote a mindset of continuous learning, personal growth, and adapting ancient wisdom to new business challenges and opportunities.

Language English
ISBN-10 9395192232
ISBN-13 9789395192231
No of pages 300
Font Size Medium
Book Publisher Srishti Publishers & Distributors
Published Date 10 Jul 2023

About Author

Author : Prateek Maheshwari

NA

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