Punk Marketing: Get Off Your Ass and Join the Revolution

Richard Laermer & Mark Simmons

Physical

In Circulation

The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

What will you learn from this book

  1. Challenge Traditional Marketing: The book likely encourages readers to question and challenge traditional marketing norms, advocating for a more unconventional and edgy approach.

  2. Authenticity Matters: Punk Marketing may emphasize the importance of authenticity in marketing. Being genuine and real can resonate more effectively with modern consumers.

  3. Embrace Disruption: The punk ethos often involves disruption and going against the mainstream. The book might suggest that marketers should embrace disruption to stand out in a crowded market.

  4. Create Memorable Experiences: Punk Marketing may highlight the significance of creating memorable and unique brand experiences that leave a lasting impression on consumers.

  5. DIY (Do It Yourself) Approach: The DIY ethos associated with punk culture might be translated into a business context, encouraging marketers to take initiative and be hands-on in their approach.

  6. Engage with Subcultures: The book may discuss the power of engaging with subcultures and niche audiences, recognizing the influence they can have on broader cultural trends.

  7. Storytelling and Narrative: Punk Marketing might emphasize the power of storytelling in marketing. Crafting compelling narratives that resonate with the target audience can be a key strategy.

  8. Agile and Adaptive Strategies: The punk mentality often involves being agile and adaptive. The book may advocate for marketing strategies that can quickly evolve to respond to changing market dynamics.

  9. DIY Public Relations: Punk Marketing might discuss the importance of grassroots public relations efforts, encouraging brands to connect directly with their audience without relying solely on traditional media.

  10. Question Authority: The punk ethos often involves questioning authority and challenging the status quo. The book may encourage marketers to think critically about industry norms and experiment with new ideas.

Language English
ISBN-10 0061151114
ISBN-13 9780061151118
No of pages 225
Font Size Medium
Book Publisher Harper business
Published Date 19 May 2009

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