Authentic Self-Promotion: Emphasizes the importance of genuine and authentic self-promotion, which involves confidently communicating accomplishments without exaggeration or insincerity.

Owning Your Successes: Encourages individuals to take ownership of their successes and confidently articulate their contributions and achievements in various professional settings.

Storytelling for Impact: Advocates for using storytelling techniques to convey accomplishments, making them memorable and engaging for the audience.

Highlighting Impact and Results: Focuses on highlighting the measurable impact and results of one's work rather than just listing responsibilities or tasks.

Developing a Bragologue: Advises creating a concise and compelling "bragologue," a narrative that succinctly captures key achievements, skills, and experiences.

Utilizing Soft Skills: Emphasizes the importance of showcasing soft skills such as leadership, teamwork, and problem-solving abilities alongside technical skills.

Receiving and Acknowledging Praise: Encourages individuals to gracefully accept praise and acknowledgment for their accomplishments while reciprocating recognition to others.

Cultural Awareness: Acknowledges cultural differences and nuances in self-promotion, offering strategies tailored to various cultural contexts.

Overcoming Self-Sabotaging Behaviors: Addresses common self-sabotaging behaviors that hinder self-promotion, offering techniques to overcome them.

Practice and Preparation: Recommends practicing and refining self-promotion techniques, including role-playing and preparation for different professional situations.