Prashant Karhade reveals many facets of entrepreneurship through the 10 people he interviews. He learnt much by talking to them, and was inspired beyond words by hearing their experiences. The book gives us a good idea about 10 diverse businesses.

Although these businesses are different, the underlying principles to succeed are the same. It is also an interesting account, as it discusses idea, belief, confidence, execution, energy, perseverance, hardwork and guts! The various perspectives put together in the book are practical and insightful and he concludes that there is no substitute for old fashioned hard work.