Product Leadership: Creating and Launching Superior New Products
Physical
In CirculationWhat will you learn from this book
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Product Innovation Process: The book likely outlines a comprehensive product innovation process, providing a structured approach for creating and launching new products.
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Stage-Gate Model: Cooper, known for his work on the Stage-Gate model, may discuss this model in the context of product leadership. The Stage-Gate process involves distinct stages of development and gates where decisions are made to move forward or halt the project.
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Cross-Functional Collaboration: Successful product leadership often involves collaboration across different functions within an organization. The book may provide insights into how to foster effective cross-functional teamwork.
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Market Research and Customer Feedback: Cooper is likely to emphasize the importance of market research and obtaining customer feedback in the product development process. Understanding customer needs is crucial for creating products that meet market demands.
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Risk Management: The book may address the identification and management of risks associated with product development. Cooper might discuss strategies for mitigating risks and uncertainties throughout the innovation process.
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Portfolio Management: Effective product leadership involves managing a portfolio of projects. The book may discuss portfolio management strategies to balance risk and reward across a range of product initiatives.
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Time-to-Market: Cooper is known for his focus on reducing time-to-market for new products. The book may provide insights into strategies for accelerating the product development cycle.
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Innovation Metrics: Measuring and evaluating innovation is likely covered in the book. Cooper may discuss key performance indicators (KPIs) and metrics to assess the success of product innovation efforts.
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Global Product Development: With the increasing globalization of markets, the book may touch upon challenges and strategies associated with global product development and market entry.
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Continuous Improvement: Like many works in the field of innovation, the book may encourage a culture of continuous improvement, learning from both successes and failures in the product development process.
| Language | English |
|---|---|
| ISBN-10 | 0738201561 |
| ISBN-13 | 9780738201566 |
| No of pages | 314 |
| Font Size | Medium |
| Book Publisher | Basic book |
| Published Date | 18 Aug 1999 |
About Author
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Product innovation is a high-risk war, the battles being fought both behind a company's doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable return. So what is it that product leaders like 3M, Merck, and Procter & Gamble know that allows them to continually lead the way with exceptional new products?
In Product Leadership, Robert Cooper reveals the winners' secrets, and offers managers an invaluable resource to help implement and oversee systematic high-quality new product processes; develop new product strategies; manage product portfolios; determine which products to kill and which to back with resources; and foster ingenuity to outperform the competition. Showcasing examples from the winners, Cooper demonstrates that it takes a commitment from all managers, including marketing, finance, R&D, and HR to triumph over the competition and become a leader in the new products war.