What will you learn
● Basic concepts of Digital Marketing
● Website Planning & Creation, Search Engine Optimization(SEO)
● PPC Advertising With Google & Optimization
● Google Analytics
Who this book is for
Digital Marketing is designed as a textbook for management students specialising in marketing.
Table of Contents
1. Digital Marketing : An Overview
2. Website Planning & Creation
3. Search Engine Optimization(SEO)
4. PPC Advertising With Google & Optimization
5. Google Analytics
6. Social Media Marketing
7. E – Mail Marketing
8. Online Advertising
9. Lead Generation For Business
10. Mobile Web Marketing
11. Affiliate Marketing
12. Google Adsense & Blogging
13. Digital Marketing – The Web Analytics
14. Creating Digital Marketing Strategy
15. Marketing Money As Freelancer
|No of pages||152|
|Book Publisher||BPB Publications|
|Published Date||01 Jan 2018|
Author : Dishek J. MankadNA
Dishek J. Mankad is a commerce graduate from Saurashtra University, and completed Master's Degree in Computer Application with first class from Hemchandracharya north Gujarat University. He is pursuing Ph.D in Computer Science.
He has a 7.5 years of experience in Teaching PG & UG and have good hands on various subject of computer application like BigData, Database Management System, and software engineering.
In his previous job, he was serving the duty of placement cell head. He has published many research papers and attend the many international conference, workshop, and seminar and faculty development program.
He is associated with international journal of computer science and technology (IJCST) as Member of Editorial board. He believes that a teacher must learn new things and explore the new possibilities because that will helps the students.
● Learn the concept of marketing in the Digital Era
● Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium
● Know the Online Tools for Marketing, various Web tools for building consumer engagement
● Book explains steps to generate the lead for your business
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