What will you learn from this book
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Bold Leadership: Ghosn's leadership style was bold and decisive, as he implemented major changes to revive Nissan's fortunes.
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Cost-Cutting Measures: Ghosn implemented significant cost-cutting measures to improve Nissan's financial performance, including layoffs and factory closures.
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Focus on Quality: Ghosn emphasized the importance of improving product quality and customer satisfaction to regain trust in the Nissan brand.
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Global Expansion: Ghosn led Nissan's global expansion efforts, entering new markets and diversifying its product lineup.
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Cross-Cultural Management: Managing Nissan's global workforce required a deep understanding of different cultures and management practices.
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Alliance Building: Ghosn forged strategic alliances with other automakers, such as Renault, to share resources and technology.
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Innovation and Technology: Ghosn emphasized innovation and technology, introducing new models and features to attract customers.
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Financial Restructuring: Ghosn restructured Nissan's finances, reducing debt and improving cash flow to ensure long-term sustainability.
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Employee Engagement: Ghosn engaged with employees at all levels of the organization, encouraging their input and involvement in the company's revival.
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Legacy: Ghosn's turnaround of Nissan is considered one of the most successful corporate revivals in history, leaving a lasting impact on the company and the automotive industry.
| Language | English |
|---|---|
| ISBN-10 | 0385512902 |
| ISBN-13 | 9780385512909 |
| No of pages | 232 |
| Font Size | Medium |
| Book Publisher | Crown Business |
| Published Date | 28 Dec 2004 |
About Author
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In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.
When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer.
The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness.
Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales. He updated Nissan’s car and truck lineup, took risks on dynamic new designs, and demanded improvements in quality—strategies that quickly burnished Nissan’s image in the marketplace, and re-established the company in the minds of consumers as a leader in innovation and engineering.
Like the best-selling memoirs of Jack Welch, Lou Gerstner, and Larry Bossidy, Shift is a fascinating behind-the-scenes look at what it takes to transform and re-create a world-class company. Written by one of the world’s most successful and acclaimed CEOs, Shift is an invaluable guide for business readers everywhere.