The CEO Factory: Management Lessons from Hindustan Unilever

Sudhir Sitapati

Physical

In Circulation

For six decades Hindustan Unilever has remained among India’s top five most valuable companies. No other Corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works – from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-unilever people? What is the company’s secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, the CEO factory is an MBA course in a single book.

What will you learn from this book

  1. Leadership Lessons: Insights into the leadership styles, principles, and strategies employed by executives and leaders within HUL.

  2. Corporate Culture: Understanding the organizational culture and values that contribute to HUL's success and sustainability.

  3. Innovation and Adaptability: How HUL fosters innovation, adapts to market changes, and stays competitive in the fast-moving consumer goods industry.

  4. Talent Development: Strategies for identifying, nurturing, and developing talent within the organization to cultivate future leaders.

  5. Consumer-Centric Approach: Emphasizing the importance of a consumer-centric mindset in product development, marketing, and brand management.

  6. Market Strategies: How HUL navigates market challenges, implements effective marketing strategies, and sustains brand relevance.

  7. Sustainability Initiatives: Insights into HUL's initiatives towards sustainability, corporate social responsibility, and ethical business practices.

  8. Decision-Making Processes: Understanding the decision-making frameworks and processes utilized by HUL's management.

  9. Organizational Resilience: How HUL manages crises, navigates disruptions, and maintains resilience in a competitive market landscape.

  10. Lessons for Management: Practical takeaways and actionable insights that can be applied by managers and leaders in various industries based on HUL's experiences.

Language English
ISBN-10 978-93-5345-114-1
ISBN-13 9789353451141
No of pages 272
Font Size Medium
Book Publisher Juggernaut
Published Date 17 Dec 2019

About Author

Author : Sudhir Sitapati

NA

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