What will you learn from this book
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The Anthropologist: Encourages observing and understanding human behavior, culture, and environments to gain insights into customers' needs and desires.
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The Experimenter: Advocates for a mindset of experimentation and prototyping to test new ideas and approaches, embracing failure as a part of the learning process.
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The Cross-Pollinator: Emphasizes the value of bringing diverse ideas, concepts, and experiences from different fields to spark creativity and innovation.
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The Hurdler: Focuses on overcoming obstacles, whether they are cultural, bureaucratic, or technological, by finding innovative solutions to move ideas forward.
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The Collaborator: Stresses the importance of collaboration and teamwork to generate and refine ideas collectively, leveraging diverse skill sets and perspectives.
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The Director: Highlights the role of leadership in guiding and facilitating the innovation process, providing vision, support, and resources for innovative initiatives.
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The Experience Architect: Focuses on designing and enhancing customer experiences, ensuring that products or services resonate emotionally and functionally with users.
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The Set Designer: Encourages creating environments and spaces that foster creativity and collaboration, shaping physical or virtual spaces to inspire innovation.
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The Caregiver: Emphasizes empathy and understanding for end-users, ensuring that innovations are genuinely focused on meeting customers' needs and enhancing their lives.
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The Storyteller: Advocates for the power of storytelling in communicating ideas, values, and visions to inspire others and create a compelling narrative around innovations.
| Language | English |
|---|---|
| ISBN-10 | 0385512074 |
| ISBN-13 | 9780385512077 |
| No of pages | 267 |
| Font Size | Medium |
| Book Publisher | currency |
| Published Date | 18 Oct 2005 |
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© 2024 Dharya Information Private Limited
The author of the bestselling The Art of Innovation reveals the strategies IDEO, the world-famous design firm, uses to foster innovative thinking throughout an organization and overcome the naysayers who stifle creativity.
The role of the devil's advocate is nearly universal in business today. It allows individuals to step outside themselves and raise questions and concerns that effectively kill new projects and ideas, while claiming no personal responsibility. Nothing is more potent in stifling innovation.
Over the years, IDEO has developed ten roles people can play in an organization to foster innovation and new ideas while offering an effective counter to naysayers. Among these approaches are the Anthropologist—the person who goes into the field to see how customers use and respond to products, to come up with new innovations; the Cross-pollinator who mixes and matches ideas, people, and technology to create new ideas that can drive growth; and the Hurdler, who instantly looks for ways to overcome the limits and challenges to any situation.
Filled with engaging stories of how Kraft, Procter and Gamble, Safeway and the Mayo Clinic have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation and renewal.