The Invisible Grail

John Simmons


In Circulation

All brands want to be loved. Creating that positive emotional connection between product and audience is brand management's holy grail. But not all brands achieve this goal. And perhaps the ones that most want to be loved are the ones that fall short of finding affection. What are these brands missing? How can they bring themselves closer to their customers and their own people? How can they reveal the grail? "The Invisible Grail" argues that the secret to unearthing this ultimate prize already exists within most businesses. But it lies hidden. Beaten down by the continued over-emphasis on visual impact.

The answer lies within the power of the brand's verbal identity - the words and stories that are used to represent what the brand stands for. What is verbal identity? And where can it be found, lurking, hidden from view? "The Invisible Grail" answers those questions by taking the reader on a quest that explores the extraordinary but neglected power of language to bring brands and their audiences into more rewarding relationships.

What will you learn from this book

  1. Storytelling in Leadership: The book likely emphasizes the power of storytelling as a leadership tool, illustrating how stories can inspire, motivate, and lead to effective communication within organizations.

  2. Organizational Culture: Exploring how storytelling shapes organizational culture and values, using narratives to convey mission, vision, and shared values among employees.

  3. Engagement and Connection: Highlighting the role of storytelling in creating emotional connections and engaging audiences, whether employees, customers, or stakeholders.

  4. Building Trust and Credibility: Discussing how authentic storytelling can build trust and credibility, allowing leaders to connect with their audience on a deeper level.

  5. Problem-Solving and Decision-Making: Exploring how narratives and storytelling can be used as tools for problem-solving, decision-making, and conveying complex ideas.

  6. Personal Branding: Discussing the role of storytelling in personal branding, enabling individuals to craft compelling narratives that communicate their unique value and identity.

  7. Change Management: Addressing how storytelling can aid in change management efforts within organizations, helping employees navigate transitions and embrace new initiatives.

  8. Innovation and Creativity: Exploring how storytelling can foster innovation and creativity by encouraging fresh perspectives and imaginative thinking.

  9. Authenticity and Vulnerability: Discussing the importance of authenticity and vulnerability in storytelling, allowing leaders to connect with their audience on a human level.

  10. Practical Techniques: Offering practical techniques and frameworks for incorporating storytelling into leadership practices, presentations, and communications.

Language English
ISBN-10 1-58799-156-X
No of pages 224
Font Size Medium
Book Publisher Texere
Published Date 01 Jun 2003

About Author

Author : John Simmons

2 Books

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