Nawabs, Nudes, Noodles

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This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other.

Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

What will you learn from this book

Cultural Diversity: India is a diverse nation with a rich tapestry of cultures, languages, and traditions. Understanding and navigating this diversity is crucial for successful marketing.
Historical Context: Parameswaran delves into historical contexts to explain how certain cultural nuances and traditions have shaped consumer behavior and perceptions in contemporary India.
Marketing Challenges: The book addresses the unique challenges that marketers face in India, given its cultural diversity and the need to adapt strategies to resonate with different regional and cultural sensibilities.
Consumer Behavior: A deep understanding of Indian consumer behavior is essential for effective marketing. The book explores how cultural factors influence purchasing decisions and brand preferences.
Case Studies: Parameswaran uses case studies to illustrate successful and unsuccessful marketing campaigns, providing valuable insights into what works and what doesn't in the Indian market.
Globalization Impact: The book discusses the impact of globalization on Indian consumer attitudes and preferences. It explores how global brands adapt their strategies to fit into the local cultural landscape.
Media and Advertising Trends: Parameswaran explores the evolving media landscape in India and how advertising trends have changed over time, reflecting shifts in societal values and consumer expectations.
Digital Marketing: The book likely covers the role of digital media and its influence on consumer behavior in the context of the Indian market.
Brand Building: Building a brand in India requires a deep understanding of cultural nuances. The book may provide insights into successful brand-building strategies in the Indian context.
Innovation and Adaptation: Successful marketing in India often involves innovation and adaptation. The book may highlight examples of brands that have successfully adapted to local cultures and preferences.

Language	English
ISBN-10	9382616713
ISBN-13	9789382616719
No of pages	320
Font Size	Medium
Book Publisher	Pan Macmillan
Published Date	26 May 2016

About Author

Author : Ambi Parameswaran

Set up by M G Parameswaran, more commonly known as ‘Ambit’, www.brand-building.com is a site that is set to serve the larger brand building community in India, by being a conduit for coaching and mentoring on a whole range of branding subjects including Brand Strategy, Marketing Communication Strategy, Start-up Advisory, Brand Management Coaching, Preparation of Brand Plans etc.

Ambit brings with him over 35 years of experience in a marketing, sales and advertising in companies such as Reinfusion Y&R Advertising, Boots Company, UDI Yellow Pages and FCB Ulna Advertising. He has been involved in the building of brands such as Tata Indica, Santoor, TCS, Diene, Tropicana, Sun drop, Zee TV, Tata Indigo, SunFest, Chandrika, Burden, Wipro, Thermax, among others.

He has spent over two decades with FCB Ulna Advertising Mumbai, one of India’s top five ad agencies, from 2003 to 2013 he served as the CEO & Executive Director and served as Advisor from 2013 to 2016.

Ambit is an alumnus of IIT Madras and an honor roll graduate of IIM Calcutta. He has a PhD from Mumbai University and has also done the Advanced Management Program from Harvard Business School.

He is the author of seven books and more than 100 articles, many of which have appeared in leading business papers including Economic Times, WSJ Mint, Business Standard, Financial Express etc. He has been a guest faculty at his alma mater IIM Calcutta as well as NMIMS and K J Somaiya.

He has taken guest sessions at ISB, Cornell University, IIM Indore, IIM Kozhikode etc. He was a speaker at Kellogg India Business Conference and at IIM Ranchi TEDx.

Ambit has delivered keynote talks and conducted training programs for a wide range of companies in India and South Asia, including Tata, Wipro, Blue-Star, Coca Cola, Abbott, Mahindra, Uruapan Group, Nissan, ICICI Bank, etc. He has been part of seminars organized by CII, FICCI, Ad Club, AAAI, MMA, AIMA, etc.

Ambit has created marketing plans, monitoring systems and mentoring programs for a wide range of companies in sectors including FMCG, Services, Pharmaceuticals and Automotive. He is an Independent Director on the boards of Galaxy Surfactants Ltd.

And Real Image Media Technologies Ltd. He is a recipient of the Distinguished Alumnus Award from IIT Madras and is a member of the Board of Governors of IIM Calcutta