See, Feel, Think, Do: The Power Of Instinct In Business

Physical

In Circulation

The vast power that instinct can lend to business practices is analyzed in this revised corporate handbook. Observing the way people naturally act in everyday life is presented as a simple and useful way of determining customers needs and how they can be met efficiently. A mixture of stories and case studies reveals that gut instinct can also be a sensible business decision when used properly. By working through a series of key questions and instructions, businesses of all shapes and sizes will be able to identify their customers, discover better ways to serve them, and then act accordingly.

What will you learn from this book

Instinctive Decision-Making: Acknowledging and understanding the role of instinct in business decision-making processes.
Observation and Perception: The importance of keen observation and perception in recognizing business opportunities and challenges.
Emotional Intelligence: Recognizing and harnessing emotions as a factor in decision-making processes, both individually and within business relationships.
Customer-Centric Approach: Understanding and anticipating customer instincts and emotions to better meet their needs and expectations.
Humanizing Business: Seeing business interactions as human interactions, emphasizing the personal and emotional aspects of decision-making.
Cognitive Biases: Being aware of cognitive biases that may influence decision-making and learning how to navigate them.
Integrating Intuition with Data: Balancing instinct with data-driven decision-making for a holistic approach to business strategy.
Communication Strategies: Leveraging instinct in communication strategies, understanding how messages are perceived and acted upon.
Adaptability: Recognizing the need to adapt quickly to changing circumstances and trusting instincts when making rapid decisions.
Cultural and Social Context: Understanding the cultural and social context in which business operates and how instincts can vary across different environments.

Language	English
ISBN-10	1905736258
ISBN-13	9781905736256
No of pages	183
Font Size	Medium
Book Publisher	Marshall Cavendish Corporation
Published Date	30 Apr 2008

About Author

Author : Andy Milligan

1 Books

Andy is a leading international brand and business consultant and is acknowledged as an expert on all areas of brand development.

He advises CEOs and senior management teams, on strategies for developing and exploiting brands and growing their business.

Andy’s experience spans industries as diverse as airlines, financial services, packaged goods, telecommunications, sports and leisure and pharmaceuticals. He has directed major programmed in Japan, South Korea, Singapore, the USA and throughout Europe.

Clients he has worked with include Nissan, WWF, Orange, McLaren, Barclays, Unilever, Thai Airways, IHG, FIFA, Sage, Arcadia, Avon and Roche.

Andy is a regular speaker at conferences internationally and has made frequent appearances in media, including on BBC, Sky and CNN. He has published six best selling books: See, Feel, Think Do which explores the success of instinct in business; Brand It Like Beckham which analyses the success of David Beckham as a celebrity brand;

Uncommon Practice which examines the link between great brands and their corporate cultures; Don’t Mess With the Logo which is a straight-talking guide to brand building and BOLD, voted ‘Management e-book of the Year’, which reveals the practices that make great brands stand out, and turn customers into fans.

Andy’s latest book, On Purpose, written with his regular co-author, Shaun Smith, is a practical guide to executing business purpose successfully by delivering a branded customer experience people love.

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