What will you learn from this book
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Digital Transformation: The book may explore the broader concept of digital transformation and how it impacts both sales and marketing strategies.
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Integration of Technologies: Diorio might discuss the integration of various technologies, emphasizing how combining tools and platforms can create a more effective sales and marketing ecosystem.
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Data-Driven Decision Making: The role of data in informing strategic decisions could be a key theme. The book may highlight how businesses can leverage data for more targeted and personalized sales and marketing efforts.
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Customer-Centric Approach: With technology, the focus often shifts to a more customer-centric approach. The book might discuss how businesses can use technology to better understand and meet customer needs.
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Automation in Sales and Marketing Processes: Diorio may explore how automation tools are transforming routine tasks in sales and marketing, allowing professionals to focus on more strategic activities.
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Artificial Intelligence (AI) and Machine Learning (ML): The impact of AI and ML on sales and marketing strategies might be a key takeaway, including their role in predictive analytics and personalization.
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Social Media Strategies: Given the transformative role of social media, the book may cover strategies for leveraging these platforms effectively in sales and marketing.
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Sales Enablement: The concept of sales enablement, using technology to empower sales teams with the right tools and information, might be explored in the book.
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Evolving Customer Journeys: With technology, customer journeys are often dynamic. The book may discuss how businesses can adapt their strategies to accommodate these evolving journeys.
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Measuring ROI and Performance: Diorio might provide insights into how businesses can effectively measure the return on investment (ROI) of their technology-driven sales and marketing initiatives.
| Language | English |
|---|---|
| ISBN-10 | 0071376496 |
| ISBN-13 | 9780071376495 |
| No of pages | 322 |
| Font Size | Medium |
| Book Publisher | Mc Graw Hill Eaducation |
| Published Date | 16 Dec 2001 |
About Author
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The dizzying barrage of new marketing technologies is leading to confusion, the rule of “hype,” and bad marketing investments and decisions. Beyond "e" is designed to help sales and marketing executives look beyond current e-business fads to understand the fundamentals that will distinguish sales and marketing leaders in the future. The book provides a blueprint for using advances in technology―including but not limited to the Web―to get more marketing power for less money.
Drawing on case studies from leading marketers such as IBM, Eastman Chemical, eBay, CitiGroup, GM, Dell and many others, author Stephen Diorio explains how sales and marketing leaders can:
* Identify where technology can help them grow their businesses faster and get more mileage out of their sales and marketing dollars;
* Develop an action plan to take action today and create competitive advantage tomorrow;
* Anticipate the dramatic changes technology will bring to traditional marketing operations, marketing channels and customers in the coming decade.
The winning strategies in Beyond "e" are based on original best practices research and interviews with thousands of customers and sales and leading marketers, and technology trend analysis from the META Group―the leading IT advisory firm.