|No of pages||352|
|Published Date||04 May 2016|
Author : Raj RaghunathanNA
Rag Raghunathan is Associate Professor at the University of Texas McCombs School of Business, and one of the most popular bloggers for Psychology Today. He studies theories from psychology, behavioural sciences, decision theory and marketing to explain consumer behaviour.
His work has been published in most of the top marketing journals in his field and he is cited in the New York Times and many other popular media.
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