Creativity is Key:
Understanding the Consumer:
The Power of Storytelling:
Humor in Advertising:
Building a Brand Personality:
Client-Agency Relationships:
Adapting to Cultural Changes:
The Impact of Visuals:
Understanding Media Channels:
Measuring Advertising Effectiveness:
Language | English |
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ISBN-10 | 1847679536 |
ISBN-13 | 9781847679536 |
No of pages | 270 |
Font Size | Medium |
Book Publisher | Canongate Books |
Published Date | 22 Jul 2010 |
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In 1970 Jerry Della Femina wrote this gossip-filled, insider's account of working on Madison Avenue during the golden age of advertising. It caused a sensation, became a bestseller and established itself as a cult classic. Years later it inspired the multi-award-winning drama 'Mad Men'.