It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring

Steven Schussler

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This book offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success. As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest, complete with indoor waterfall, in order to have a prototype to show potential investors.

Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilising creativity to achieve their dreams. He distills his principles for entrepreneurs on a budget and also reveals the ways in which his lessons, from self-branding to developing strategic partnerships, can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education and ample food for thought for all business people aspiring to their next level of success.

What will you learn from this book

  1. Creativity and Innovation: Emphasizes the importance of creativity and innovation in entrepreneurship, using unique and unconventional ideas to stand out in the market.

  2. Persistence and Resilience: Highlights the value of perseverance and resilience in overcoming obstacles and setbacks encountered during the entrepreneurial journey.

  3. Risk-Taking and Courage: Encourages taking calculated risks and displaying courage to step out of comfort zones in pursuit of entrepreneurial goals.

  4. Customer-Centric Approach: Stresses the significance of understanding and meeting customer needs, providing exceptional service, and building lasting relationships.

  5. Adaptability and Flexibility: Advocates for adaptability and flexibility in response to changing market conditions, customer preferences, and industry trends.

  6. Networking and Relationship Building: Discusses the importance of networking, forming strategic partnerships, and leveraging relationships for business growth.

  7. Learning from Failures: Encourages learning from failures and mistakes, viewing them as valuable learning experiences rather than deterrents to success.

  8. Vision and Goal Setting: Emphasizes the need for a clear vision and setting achievable goals to guide entrepreneurial ventures.

  9. Execution and Action: Highlights the importance of taking action and executing plans effectively, rather than just ideating or planning.

  10. Building a Strong Team: Discusses the significance of assembling a talented and dedicated team, fostering a positive work culture, and empowering employees.

Language English
ISBN-10 1402762895
ISBN-13 9781402762895
No of pages 256
Font Size Medium
Book Publisher Sterling
Published Date 01 Nov 2010

About Author

Author : Steven Schussler

1 Books

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