HBR Guide to Persuasive Presentations

Nancy Duarte

Physical

In Circulation

Terrified of speaking in front of a group? Or simply looking to polish your skills? No matter where you are on the spectrum, this guide will give you the confidence and the tools you need to get results.

Written by presentation expert Nancy Duarte, the HBR Guide to Persuasive Presentations will help you:

  • Win over tough crowds
  • Organize a coherent narrative
  • Create powerful messages and visuals
  • Connect with and engage your audience
  • Show people why your ideas matter to them
  • Strike the right tone, in any situation

What will you learn from this book

  1. Audience-Centric Approach: Emphasizing the importance of understanding your audience's needs, interests, and perspectives when crafting presentations.

  2. Storytelling Techniques: Using storytelling as a powerful tool to engage audiences emotionally and convey messages effectively.

  3. Structure and Flow: Creating a clear and logical structure for presentations that guides the audience through a compelling narrative or argument.

  4. Visual Communication: Utilizing visuals effectively to enhance understanding, retention, and engagement, such as using impactful images, charts, and graphs.

  5. Engaging Opening and Closing: Crafting strong openings to grab attention and endings that leave a lasting impact or call to action.

  6. Clarity and Simplicity: Simplifying complex information and using concise language to ensure clarity and ease of comprehension.

  7. Delivery and Presentation Skills: Providing guidance on effective delivery techniques, including voice modulation, body language, and confident presentation skills.

  8. Adapting to Different Formats: Understanding how to tailor presentations for various formats, such as virtual presentations, webinars, or in-person meetings.

  9. Handling Q&A and Interaction: Preparing for and managing audience questions and interaction effectively to reinforce key points and address concerns.

  10. Continuous Improvement: Encouraging a mindset of continual improvement in presentation skills by seeking feedback, learning from experiences, and refining techniques over time.

Language English
ISBN-10 9781422187104
ISBN-13 9781422187104
No of pages 256
Font Size Medium
Book Publisher Harvard Business Press
Published Date 02 Oct 2012

About Author

Author : Nancy Duarte

NA

Related Books