What will you learn from this book
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Historical Context:
- The book may provide a historical overview of Boeing and Airbus, detailing their origins, development, and evolution into key players in the aerospace industry.
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Competitive Strategies:
- Insights into the different strategic approaches taken by Boeing and Airbus, from aircraft design philosophies to marketing and sales strategies.
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Technological Innovation:
- Discussion of the technological innovations and advancements in aircraft design and manufacturing that have characterized the competition between Boeing and Airbus.
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Market Dynamics:
- Analysis of the global market dynamics for commercial aircraft, including factors influencing demand, market share trends, and the impact of geopolitical and economic factors.
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Political and Economic Influence:
- Exploration of the political and economic factors that shape the competition between Boeing and Airbus, including government subsidies, international trade policies, and alliances.
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Supply Chain and Manufacturing Processes:
- Examination of the differences in supply chain management and manufacturing processes between Boeing and Airbus, including how these aspects contribute to their competitive strengths.
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Impact on the Aviation Industry:
- Insights into how the rivalry between Boeing and Airbus has shaped the aviation industry, influencing airline fleets, route planning, and passenger experiences.
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Financial Performance:
- Analysis of the financial performance of both companies, including profitability, market capitalization, and the financial implications of major aircraft programs.
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Challenges and Controversies:
- Discussion of challenges, controversies, and legal disputes that have arisen between Boeing and Airbus, such as trade disputes brought to international bodies.
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Future Outlook:
- Speculation or analysis on the future trajectory of Boeing and Airbus, considering factors like emerging market trends, technological advancements, and potential disruptions.
| Language | English |
|---|---|
| ISBN-10 | 1400043360 |
| ISBN-13 | 9781400043361 |
| No of pages | 254 |
| Font Size | Medium |
| Book Publisher | Knopf |
| Published Date | 16 Jan 2007 |
About Author
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From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world’s two largest aircraft manufacturers—companies that will bet the house on a single airplane.
Long one of America’s most successful and admired corporations—and its biggest exporter—Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor.
Incorporating interviews he conducted throughout the industry—with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers—John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement.
Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.