Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

Anthony K.Tjan , Richard J.Harrington , Tsun-yan Hsieh

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In Circulation

Heart, Smarts, Guts and Luck is a personality-filled, research-based playbook for entrepreneurs and business builders. It begins by helping readers assess their leadership traits and ends with a roundup of practical business wisdom. In this book, three prominent business leaders and entrepreneurs now venture capitalists and CEO advisers share the qualities that surface again and again in those who successfully achieve their goals. The common traits, Heart, smarts, guts, and luck. After interviewing and researching hundreds of business-builders across the globe, the authors found that every one of them from young founder to seasoned CEO holds a combination of these four attributes.

Indeed each of us tends to be biased toward one of these traits in our decision-making, and figuring out which trait drives you will lead to greater self-awareness and likelihood of success in starting and growing a business. After describing the four traits in depth, and providing examples of all of them, the book offers a guide for assessing and balancing the reader’s own entrepreneurial strengths and weaknesses. It concludes with a set of “true north” questions for reflection, and a set of “wisdom manifesto” principles for doing business successfully.

What will you learn from this book

  1. Balanced Entrepreneurial Traits: The book introduces the concept of the Entrepreneurial Aptitude Test (E.A.T.), which assesses four key traits—Heart, Smarts, Guts, and Luck. Balancing these traits is crucial for entrepreneurial success.

  2. Heart: Passion and Purpose: Heart represents passion and purpose. Successful entrepreneurs are driven by a deep sense of purpose and passion for what they do. This emotional connection fuels perseverance.

  3. Smarts: Intelligence and Insight: Smarts encompass intelligence and insight. Successful entrepreneurs possess a keen understanding of their industry, market trends, and the ability to make informed decisions.

  4. Guts: Courage and Resilience: Guts involve courage and resilience. Entrepreneurs often face challenges and setbacks; having the courage to take risks and the resilience to bounce back are vital qualities.

  5. Luck: Preparedness and Openness: Luck is not just chance but a combination of preparedness and openness to opportunities. Successful entrepreneurs create an environment where luck is more likely to happen.

  6. Entrepreneurial Team Dynamics: The book emphasizes the importance of assembling a diverse team with complementary skills. A well-rounded team that embodies Heart, Smarts, Guts, and Luck collectively strengthens the entrepreneurial venture.

  7. Adaptability and Learning: Successful entrepreneurs are adaptable and continuously seek opportunities for learning and growth. They are open to feedback and willing to adjust their strategies based on new insights.

  8. Networks and Relationships: Building strong networks and relationships is crucial for entrepreneurial success. Entrepreneurs benefit from the support and expertise of mentors, advisors, and peers.

  9. Value Creation and Innovation: The book discusses the concept of value creation and how successful entrepreneurs focus on creating products or services that solve real problems and meet the needs of their target audience.

  10. Legacy and Impact: Beyond financial success, the book suggests that entrepreneurs should consider the legacy they want to leave and the impact they can have on their communities and industries.

Language English
ISBN-10 9781422161944
No of pages 236
Font Size Medium
Book Publisher Harvard Business Press
Published Date 13 Aug 2012

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