The Real-Life MBA: The no-nonsense guide to winning the game, building a team and growing your career

Jack & Suzy Welch

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The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others and building a thriving career. In the decade since their blockbuster international bestseller Winning was published, Jack and Suzy Welch have dug deeper into business, traveling the world consulting to organizations of every size and in every industry, speaking before hundreds of audiences, working closely with entrepreneurs from Mumbai to Silicon Valley, and, in 2010, starting their own fully accredited online MBA program, which now has approximately 1,000 students enrolled. Over the same time frame, Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC.

Now, Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management—and offer pragmatic solutions to overcome them. Going beyond theories, concepts and ideologies, they tackle the real stuff of work today. When you get down to it, they argue, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy and everything in between. Work is a grind. We just got whacked. My boss is driving me nuts. I’m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it.

We don’t know what our Chinese partners are talking about. We’re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack’s years of iconic leadership and Suzy’s insights as former editor of the Harvard Business Review, their new database of knowledge infuses the Real Life MBA with fresh, relevant stories and equally powerful solutions that every manager at any level can use right now.

What will you learn from this book

  1. Leadership Principles: The book emphasizes the importance of strong leadership, focusing on leading by example, setting a vision, and fostering a culture of accountability and excellence.

  2. Business Strategy: It covers essential business strategies such as market differentiation, competitive advantage, and strategic thinking to help businesses grow and thrive.

  3. Execution and Implementation: Welch highlights the significance of execution, detailing the importance of turning ideas into action and achieving results through effective implementation.

  4. People Management: The book addresses managing people effectively, including hiring the right talent, developing employees, and creating a high-performance culture within organizations.

  5. Crisis Management: Strategies for handling crises and navigating through challenging situations in business are discussed, emphasizing resilience and adaptability.

  6. Decision-Making: The authors provide insights into making sound decisions, considering factors like risk assessment, analysis, and intuition to drive effective decision-making.

  7. Innovation and Change: The book emphasizes the need for continuous innovation and adapting to change, urging readers to embrace innovation as a means of staying ahead in the market.

  8. Customer Focus: Welch stresses the importance of understanding and meeting customer needs, advocating for a customer-centric approach to business.

  9. Financial Literacy: It covers the essentials of financial management, helping readers understand financial statements, metrics, and how financial health impacts business success.

  10. Career Development: The book provides advice on career advancement, including tips for personal development, networking, and seizing opportunities for growth.

Language English
ISBN-10 0008216576
ISBN-13 9780008216573
No of pages 242
Font Size Medium
Book Publisher Harper Collins
Published Date 21 Apr 2015

About Author

Author : Jack & Suzy Welch

3 Books

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