Shopping Centre News - February 2022

Images Group



WhatsApp and SMS Marketing add strength to Digital Campaigns of Shopping Centres The marketing of a retail shopping centre is critical in helping the overall property performance and help tenants thrive in terms of bringing in customers and making profitable sales. The marketing plan not only describes the strategies that the mall management will deploy to attract and retain tenants but also to bring in more and new shoppers to the centres.

Ever since the pandemic, the shopping centres had to suff er a lot. As things are improving, the mall developers are once again back to their drawing boards and are restrategising their marketing plans to get out of the crisis in hand. A storm of global trends hitting overall sentiments at the same time is now the cause for the centres/ malls to change the role they play in people’s lives. No longer shopping or discounts or events are the primary factors.

Language English
No of pages 40
Book Publisher Images Group
Published Date 01 Feb 2022

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Author : Images Group


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