A sharp study of the evolution of the ecommerce sector in India and how it is reshaping the way we do business
Whether we’re hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor – our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn, an incredible number of ecommerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.
Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed – Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm – this book unravels the incredible story of the evolution of e-commerce in India. Tracing the first sparks that led young, intrepid entrepreneurs to set up these exciting ventures, the book examines how their business models have changed since they began operations; analyses the innovations and strategies that paid off for them and documents the rapidly changing trends in investment, sales and marketing that have shaped their fortunes.
Taking into account the recent rumblings that have shaken the industry – from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations – Click! presents a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.