Leveraging the New Infrastructure: How Market Leaders Capitalize on Information Technology

Peter Weill , Marianne Broadbent

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Imagine thinking about your company's information technology in the same way that you think about its investment portfolio: as a bundle of assets that, when managed right will generate revenues and savings.

Here's just such a framework for leveraging IT (technology, networks, data, and software one that enables business managers to make the important decisions about the potentially confounding mix of high-technology that influences near and long-term planning, affects the ability to support customers, and dictates the flow of daily operations.

Drawing upon their rigorous research with more than 100 top multinationals, the authors present a rich and varied range of examples of IT investment strategies that have reaped rewards for firms such as Citibank, Honda, Johnson & Johnson, Ralston Purina, the Development Bank of Singapore, and Telstra. This hands-on resource, compete with benchmarks and case studies, creates the common ground where both management and IT can meet, communicate their goals, and agree on the best plan for getting there.

What will you learn from this book

  1. Strategic IT Alignment: Successful organizations align their IT strategy closely with their business strategy to drive innovation, efficiency, and competitive advantage.

  2. IT as Enabler of Business Transformation: IT should not be seen as just a support function but as a critical enabler for business transformation and achieving organizational goals.

  3. Value Creation through IT: Effective use of IT enables organizations to create and capture value, often by streamlining processes, improving decision-making, and enhancing customer experiences.

  4. Investment in IT Infrastructure: Strategic investment in IT infrastructure is vital for building capabilities that support business agility, scalability, and adaptability.

  5. Data-Driven Decision Making: Leveraging IT for data analytics and insights empowers organizations to make informed, data-driven decisions leading to better outcomes.

  6. Collaboration and Connectivity: IT facilitates connectivity and collaboration both within the organization and with external partners, enabling faster communication and improved teamwork.

  7. Risk Management and Security: Organizations need robust IT governance and security measures to manage risks associated with data breaches, cyber threats, and regulatory compliance.

  8. Customer-Centric IT Solutions: Designing IT solutions with a customer-centric approach enhances customer satisfaction, loyalty, and retention.

  9. Organizational Change Management: Successful adoption of new IT systems often requires effective change management strategies to ensure smooth transitions and user acceptance.

  10. Continuous Innovation and Adaptation: Organizations must continuously innovate and adapt their IT capabilities to keep pace with technological advancements and changing market demands.

Language English
ISBN-10 9780875848303
ISBN-13 9780875848303
No of pages 320
Font Size Medium
Book Publisher Harvard Business Review Press
Published Date 27 May 1998

About Author

Author : Marianne Broadbent

NA

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