Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It

Tien Tzuo , Gabe Weisert


In Circulation


Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning


Today's consumers prefer the advantages of access over the hassles of ownership. It's not just internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model.

Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out -- from your accounting to your entire IT architecture. No matter how large or small your company, Subscribed gives you a practical, step-by-step framework to rebuild your business around a customer-centric, recurring revenue model.In ten years, we'll be subscribing to everything: information technology, transportation, retail, healthcare, even housing. Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works -- and how business leaders can prepare and prosper.

What will you learn from this book

  1. Shift to Subscription Economy: Discusses the ongoing shift from traditional product-centric models to subscription-based business models.

  2. Customer-Centric Approach: Emphasizes the importance of focusing on customer needs and delivering ongoing value through subscriptions.

  3. Recurring Revenue Streams: Highlights the advantages of recurring revenue streams generated by subscriptions for business sustainability.

  4. Personalization and Customer Experience: Explores how subscription models enable personalized offerings and improved customer experiences.

  5. Continuous Engagement: Discusses strategies for maintaining continuous engagement and building long-term relationships with subscribers.

  6. Data and Analytics: Emphasizes leveraging data and analytics to understand subscriber behavior and preferences for better decision-making.

  7. Agility and Innovation: Encourages businesses to adapt and innovate their subscription offerings to meet evolving customer demands.

  8. Subscription Monetization: Explores different monetization strategies within the subscription model, such as tiered pricing and add-ons.

  9. Challenges and Opportunities: Discusses challenges, such as customer churn, and opportunities presented by the subscription-based business model.

  10. Business Transformation: Highlights the need for businesses to adapt, transform, and align their strategies with the subscription economy to stay competitive.

Language English
ISBN-10 9780241363669
ISBN-13 9780241363669
Awards Won
No of pages 246
Font Size Medium
Book Publisher Penguin Portfolio
Published Date 21 Jun 2018

About Author

Author : Tien Tzuo


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