The Art Of Persuasion

BOB BURG

Physical

In Circulation

What if you could get whatever you want - whenever you want it - and from whomever has it? The Art of Persuasion teaches you how to get what you what when you want it. You would love to have that ability, right? After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have - and shares them all with you. One trait that stands above all the rest is their ability to win people over to their way of thinking - they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause. The focus of this book is on the art of positive persuasion - winning people over to your side without intimidation. There is nothing manipulative here, just skills and techniques that will reflect the fact that you really like people and want them to like you. These skills will help you with them over to your way of thinking. Presented in everyday, clear, and often humorous language, The Art of Persuasion leaves an impression on you that will last a lifetime - filled with one success after another!

What will you learn from this book

  1. Understanding Others: Effective persuasion often begins with a deep understanding of the needs, desires, and perspectives of others.

  2. Building Relationships: Building strong, authentic relationships is a key foundation for successful persuasion. People are more likely to be influenced by those they trust.

  3. Focus on Giving: The concept of "giving" in the context of persuasion involves providing value and solutions to others before expecting anything in return.

  4. Listening Skills: Active listening is a crucial aspect of persuasion. Understanding the concerns and preferences of others allows for more targeted and effective communication.

  5. Empathy: Being able to empathize with others' emotions and viewpoints is a powerful tool in persuasion.

  6. Clarity in Communication: Clear and concise communication is essential. Persuasion often involves presenting ideas in a way that is easily understood and resonates with the audience.

  7. Win-Win Solutions: Effective persuasion is not about manipulating others but finding solutions that benefit all parties involved.

  8. Positive Influence: Focusing on positive influence rather than coercion can create lasting and meaningful results.

  9. Storytelling: The art of storytelling is often an effective means of persuasion. Narratives can engage and resonate with people on a deeper level.

  10. Continuous Learning: The landscape of persuasion is dynamic. Embracing a mindset of continuous learning and adaptation is crucial for long-term success.

Language English
ISBN-10 978-93-81860-28-1
ISBN-13 9789381860281
No of pages 223
Font Size Medium
Book Publisher Embassy Books
Published Date 01 Jan 2012

About Author

Author : BOB BURG

3 Books

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