Business Ethics and Responsibility: Understanding the importance of ethical conduct and social responsibility in business operations and decision-making.
Marketing Fundamentals: Exploring the basics of marketing, including market research, segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion).
Financial Management Basics: Covering foundational concepts of financial management, such as budgeting, financial statements, cash flow management, and basic financial analysis.
Fundamentals of Management: Introducing key principles and functions of management, including planning, organizing, leading, and controlling.
Business Communication Skills: Emphasizing effective communication skills, both written and verbal, essential for business interactions and professional presentations.
Entrepreneurship and Innovation: Exploring entrepreneurship fundamentals, creativity, innovation, and the process of starting and managing a business.
Human Resource Management Basics: Understanding HR fundamentals, including recruitment, training, performance evaluation, and employee relations.
Operations and Supply Chain Management: Introducing the basics of operations management, supply chain logistics, and process improvement strategies.
Business Law and Regulations: Covering fundamental legal concepts relevant to business operations, contracts, intellectual property, and compliance.
Global Business Environment: Exploring the basics of the global business landscape, international trade, cultural considerations, and globalization's impact on businesses.
Language | English |
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ISBN-10 | 8179925889 |
ISBN-13 | 978-8179925881 |
No of pages | 431 |
Font Size | Medium |
Book Publisher | Jaico Publishing House |
Published Date | 30 Jan 2008 |
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Understanding the business processes and principles is integral to the practice of good management. The focus of this book is to develop a coherent knowledge of the principles and practices of modern business management processes with an emphasis on applications.
Key features Based on Indian experiences with focus on building a strong foundation for management studies Covers principles and practices in the present global business environment Includes topics on specialized management subjects like operations, human resource, finance, marketing and strategic management Total Productive Maintenance discussed in detail in this new edition Emerging concepts of management explained