42 Rules To Turn Prospects Into Customers

Meedith Elliott Powell


In Circulation

The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all ? build relationships, establish trust and value, maximize efficiency and generate bottom line results.

In her new book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed.

For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill ? striking the balance between relationships and results.

What will you learn from this book

  1. Understanding Customer Needs: Successful conversion often starts with a deep understanding of customer pain points, desires, and motivations.

  2. Building Trust: Establishing trust is crucial in converting prospects. Transparency, credibility, and delivering value build trust with potential customers.

  3. Effective Communication: Engaging and clear communication that addresses customer concerns and highlights the benefits of your product or service is essential.

  4. Tailored Solutions: Customizing solutions to meet the specific needs and preferences of potential customers enhances the chances of conversion.

  5. Demonstrating Value: Clearly articulating the unique value proposition and demonstrating how your product or service solves the customer's problem is key.

  6. Creating Urgency: Encouraging action by creating a sense of urgency through limited-time offers, promotions, or highlighting scarcity can prompt prospects to act.

  7. Follow-Up and Persistence: Consistent follow-up and persistence in nurturing relationships with prospects are important for converting leads into customers.

  8. Feedback and Adaptation: Listening to prospect feedback and adapting strategies based on their responses can improve conversion rates.

  9. Building Relationships: Emphasizing relationship-building rather than just making a sale can lead to long-term customer loyalty and referrals.

  10. Measurement and Optimization: Monitoring and measuring conversion rates and optimizing strategies based on data and insights lead to continuous improvement.

Language English
ISBN-10 9789381639139
ISBN-13 9789381639139
No of pages 110
Font Size Medium
Book Publisher Bloomsbury
Published Date 01 Jan 2012

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