42 Rules To Turn Prospects Into Customers

Physical

In Circulation

The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. To succeed in this economy you need to do it all ? build relationships, establish trust and value, maximize efficiency and generate bottom line results.

In her new book, 42 Rules To Turn your Prospects into Customers, Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business. Through her experience, research and interviews with sales professionals, clients and executives, Powell has gathered valuable information that will help you navigate this change, get ahead of the curve, and succeed.

For sales people, business owners, and executives who need to know how to identify the right prospects; build quality relationships, and maximize their sales efforts, this book provides solid, actionable answers. The rules can be learned quickly and implemented immediately so you and your teams can develop your most critical skill ? striking the balance between relationships and results.

What will you learn from this book

Understanding Customer Needs: Successful conversion often starts with a deep understanding of customer pain points, desires, and motivations.
Building Trust: Establishing trust is crucial in converting prospects. Transparency, credibility, and delivering value build trust with potential customers.
Effective Communication: Engaging and clear communication that addresses customer concerns and highlights the benefits of your product or service is essential.
Tailored Solutions: Customizing solutions to meet the specific needs and preferences of potential customers enhances the chances of conversion.
Demonstrating Value: Clearly articulating the unique value proposition and demonstrating how your product or service solves the customer's problem is key.
Creating Urgency: Encouraging action by creating a sense of urgency through limited-time offers, promotions, or highlighting scarcity can prompt prospects to act.
Follow-Up and Persistence: Consistent follow-up and persistence in nurturing relationships with prospects are important for converting leads into customers.
Feedback and Adaptation: Listening to prospect feedback and adapting strategies based on their responses can improve conversion rates.
Building Relationships: Emphasizing relationship-building rather than just making a sale can lead to long-term customer loyalty and referrals.
Measurement and Optimization: Monitoring and measuring conversion rates and optimizing strategies based on data and insights lead to continuous improvement.

Language	English
ISBN-10	9789381639139
ISBN-13	9789381639139
No of pages	110
Font Size	Medium
Book Publisher	Bloomsbury
Published Date	01 Jan 2012

About Author

Author : Meedith Elliott Powell

"High energy, high impact and highly motivating," that is Meridith Elliott Powell, founder and owner of MotionFirst. An internationally certified coach, speaker, and business development expert, Meridith is known in the industry as a catalyst and someone who makes things happen!

An award winning business owner, Meridith's unique background includes high-level leadership and executive positions in sales, marketing and finance. Her signature style and her ability to rapidly connect with people make her a sought after speaker, coach, and strategist. She is the author of four books, 42 Rules To Turn Prospects Into Customers, Mastering the Art of Success, and Winning In The Trust & Value Economy and Own It: Redefining Responsibility - The Story of Power, Freedom & Purpose. She just released her fifth book - the Best Sales Book Ever!

Meridith is often featured on Spotlight Carolina, a television program designed to showcase business owners and entrepreneurs. She is a member of the Forbes Coaches Council, a regular contributor to the internet talk show VoiceAmerica, at Thriving in Uncertainty, as well as a featured writer for American Banker, SOLDLAB magazine, The Women's Advisors Forum and several other publications.

Recently awarded her CSP™ designation, Meridith is a gifted and charismatic speaker; her clients rave about her ability to consistently combine high-quality content, audience engagement, and serious fun! She is a highly requested speaker that makes an impact. With an expertise in the fields of business development and leadership, Meridith shares the secrets people need to know to Plug Into The Power of Connection and move their businesses and their lives to profitability.

An internationally certified coach and strategist, Meridith helps her clients master the technical and relational skills needed to be successful in today's competitive environment.

Meridith is an active member of the National Speakers Association, International Coach Federation, Co-Chair of the Coaching Professional Experts Group, and the American Society of Training and Development. Currently a instructor for Linkedin Learning.

She is gold master certified in Strategic Planning by the Haines Centre, and the University of San Diego. Having completed master level courses and exams, Meridith is among a handful of strategists to hold this certification. A master certified Human Behavior Specialist; her certification permits her to work as an instructor, coach and specialist in this area. In addition, Meridith is an internationally certified coach, and has pursued second level certification in Emotional Intelligence (EQ). The combination of business coaching certification and EQ certification gives her an amazing ability to support her clients in their efforts to master the technical and relational skills needed to be successful in today's competitive environment.