What will you learn from this book
-
Anti-Corporate Activism: The book documents the rise of anti-corporate activism and the efforts of individuals and groups to challenge the power and influence of multinational corporations.
-
Branding and Identity: Klein explores how companies use branding to create identities and associations, sometimes overshadowing the actual products or services they offer.
-
Exploitation of Labor: The book delves into the labor practices of global corporations, exposing instances of exploitation, sweatshop conditions, and the outsourcing of manufacturing jobs to countries with lower labor standards.
-
Impact of Globalization: Klein examines the impact of globalization on workers, communities, and cultures. She discusses the homogenization of culture and the loss of local identity in the face of global corporate influence.
-
Corporate Power and Influence: "No Logo" highlights the concentration of power in the hands of a few large corporations and their ability to influence government policies, shape public discourse, and impact global economic conditions.
-
Activist Campaigns: The book profiles various activist campaigns and movements, such as those against unfair labor practices, environmental degradation, and human rights abuses, showing how grassroots efforts can challenge corporate behavior.
-
Consumer Culture Critique: Klein critiques the consumer culture that surrounds brand-driven capitalism, arguing that it can lead to superficial values, environmental degradation, and social inequalities.
-
The Role of Advertising: The book explores the role of advertising in shaping public perceptions and desires, and how it contributes to the commodification of culture.
-
Global Supply Chains: Klein investigates the complex global supply chains that allow corporations to produce goods at lower costs, often at the expense of fair wages and ethical labor practices.
-
Alternative Models: "No Logo" concludes by discussing alternative models and visions for a more just and sustainable global economy. It advocates for responsible corporate behavior, fair labor practices, and ethical consumer choices.
| Language | English |
|---|---|
| ISBN-10 | 000734077X |
| ISBN-13 | 9780007340774 |
| No of pages | 502 |
| Font Size | Medium |
| Book Publisher | Fourth Estate |
| Published Date | 21 Jan 2010 |
About Author
Related Books
‘No Logo’ was a book that defined a generation when it was first published in 1999. For its 10th anniversay Naomi Klein has updated this iconic book.
By the time you’re twenty-one, you’ll have seen or heard a million advertisements. But you won’t be happier for it.
This is a book about that much-maligned, much-misunderstood generation coming up behind the slackers, who are being intelligent and active about the world in which they find themselves. It is a world in which all that is ‘alternative’ is sold, where any innovation or subversion is immediately adopted by un-radical, faceless corporations. But, gradually, tentatively, a new generation is beginning to fight consumerism with its own best weapons; and it is the first skirmishes in this war that this abrasively intelligent book documents brilliantly.