Sunny Baker , Kim Baker

Everyone knows direct marketing's vast capacity for expanding customer bases and increasing sales. But for many businesses, the costs of implementing tradit...

Robert Leiderman

A practical guide to telemarketing, aimed at those with some marketing experience. Following an introduction to telephone marketing, this book covers a range of...

Tony Martin

Combining various facets of direct marketing, this book examines the products and marketing techniques, and provides statistical analyses organized by market se...

Mareen Fisher , Kimball Fisher

Global business demands and new technologies have created a virtual workplace for many companies, with employees and teams routinely collaborating from distant ...

Ashok K. Agrawala

This book presents a comprehensive exploration of the practical issues, tested techniques, and accepted theory for developing fault tolerant systems. It is a re...