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Great salespeople are always in demand. To join the ranks of these respected high earners. You've chosen a great place to start. This essential book reveals...
Salespeople are self-determined, self-motivated, and self-reliant. Creating a high performance team out of independent-minded reps is challenge enough for an ex...
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions ...
Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, b...
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of...
A guide to the Sandler system of sales uses examples of successful and unsuccessful sales to illustrate Sandler's ideas on turning ordinary salespeople into...
Offers irreverent, unconventional, and extreme strategies in sales, marketing, production, and human resources to make one's company more competitive
For many years, Commonsense Direct Marketing has enjoyed an unrivalled reputation as 'the authoritative textbook', and latterly as 'a definitive min...
Create ads that amaze, attract, amuse, and sell. Ten award-winning ads are scrutinized by "The Copy Chasers", a panel of experts whose cogent analyses...
Specialists from fields as diverse as communications, media, list brokerage, retail and publishing cover changes in retail, financial services and business-to-b...
How many of these soft drinks are still around? Hagar-the-Horrible Cola, Nutrimato, Panda Punch, Sudden Soda, and Yabba Dabba Dew? None. That's because they...