What will you learn from this book
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Employer Value Proposition (EVP): Understanding and articulating what makes the organization unique as an employer, offering a compelling EVP to attract talent.
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Brand Alignment with Organizational Values: Aligning employer brand strategies with the organization's values, culture, and strategic objectives.
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Talent Attraction Strategies: Developing effective strategies to attract and engage top talent, leveraging employer branding initiatives.
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Employee Engagement and Advocacy: Fostering a culture where employees are engaged and serve as brand advocates both internally and externally.
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Candidate Experience Management: Ensuring a positive and consistent experience for candidates during the recruitment process, reflecting the employer brand.
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Employer Brand Measurement and Metrics: Establishing metrics and methodologies to measure the effectiveness and impact of employer branding initiatives.
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Internal Communication and Branding: Communicating the employer brand internally to ensure alignment and understanding among employees.
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Leadership's Role in Employer Branding: Engaging leadership in championing the employer brand, demonstrating its importance to the organization.
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Employer Brand Evolution and Adaptation: Continuously evolving the employer brand strategy to meet changing talent needs and market dynamics.
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Impact on Retention and Performance: Understanding how a strong employer brand positively influences employee retention, performance, and overall organizational success.
| Language | English |
|---|---|
| ISBN-10 | 9781118898529 |
| No of pages | 316 |
| Font Size | Medium |
| Book Publisher | John Wiley & Sons |
| Published Date | 12 Sep 2014 |
About Author
Related Books
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's leading pioneers in the employer brand discipline and author of the first book on the subject The Employer Brand, comes the long-awaited practical follow-up Employer Brand Management. Talented, motivated employees are a company's best assets, and the techniques in this book help attract, recruit, and retain the very best.
A successful employer brand reaches beyond the boardroom to establish confidence, loyalty, and enthusiasm all the way down the ladder. Employer Brand Management gives readers a personal grasp of a new approach to people management. It draws on significant advances in practices among leading companies to provide a handbook for employer brand development and implementation. With a wide range of case studies and examples, you'll be taken step-by-step through the employer brand development process. You will find information on the latest developments in technology, with particular attention paid to socially-enabled recruitment marketing and employee communication and engagement.
You will: * Follow the process of brand planning, definition, implementation, and application * Discover how brand thinking can strengthen strategy and reinforce HR value * Improve existing recruitment and talent management programs * Learn the importance of employee engagement in the brand experience