A Double Scotch How Chivas Regal And The Glemlivet Became Global Icons

F Paul Pacult

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A Double Scotch tells the intertwined success stories of Chivas Regal and The Glenlivet two Scotch whisky brands recognized the world–over for their unparalleled quality. Founded by Scottish grocers from Aberdeen, Chivas Regal stands as the world s most popular prestige blended Scotch. First distilled by a pistol–packing Highlander, The Glenlivet is today the top–selling single–malt Scotch in America. F. Paul Pacult explores these two iconic spirits and tells the remarkable story of the two families who endured numerous hardships to build their brands. A business book that goes down easy, A Double Scotch tells the story of the world s favorite whiskies, and the story of the nation and families that made them so.

Language English
ISBN-10 0471662712
ISBN-13 9780471662716
No of pages 290
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 15 Apr 2005

About Author

Author : F Paul Pacult

4 Books

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