What will you learn from this book
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Customer-Centricity: Companies need to focus on understanding and meeting the needs of their customers to succeed in the digital age.
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Data-Driven Decision Making: Using data and analytics to drive decision-making can help companies better understand their customers and improve their offerings.
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Digital Transformation: Embracing digital technologies and integrating them into all aspects of the business is essential for success in the digital age.
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Agility and Flexibility: Companies need to be agile and able to quickly adapt to changing market conditions and customer preferences.
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Innovation: Continuous innovation is key to staying ahead of the competition and meeting the evolving needs of customers.
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Collaboration: Collaborating with partners, suppliers, and customers can help companies create more value and drive innovation.
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Personalization: Offering personalized products and services based on customer data and preferences can help companies stand out in a crowded marketplace.
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Brand Building: Building a strong brand that resonates with customers can help companies create loyalty and drive growth.
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Sustainability: Considering the environmental and social impact of business decisions is becoming increasingly important for companies in the digital age.
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Employee Empowerment: Empowering employees to make decisions and innovate can help companies stay competitive and drive growth.
| Language | English |
|---|---|
| ISBN-10 | 1861975740 |
| ISBN-13 | 9781861975744 |
| No of pages | 340 |
| Font Size | Medium |
| Book Publisher | Profile Books |
| Published Date | 01 Jan 2003 |
About Author
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A marketing bible for the Information Age. Cliches such as 'everything is changing' are a commonplace nowadays. Right Side Up shows how this 'everything' reaches further, deeper into the heart of modern business than most realise. A fundamental shift in buying patterns has been ignored. In this provocative book leading journalist, Alan Mitchell, rectifies the omission.
He shows the emergence of the consumer agent - a new breed of business, which organizes and represents consumers within the marketplace and acts as the catalyst of change. It charts the rise of new types of superbrand which flourish, not because of their prowess at selling, but because they act for, and on behalf of, their consumers and clients - efficiently, effectively and enthusiastically. No major market - including consumer goods, retailing, the media and financial services - will emerge unscathed from this Right Side Up revolution.