The John Deere Way: Performance that Endures

David Magee

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The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes and how to achieve it The John Deere Way is the only way.

What will you learn from this book

  1. Customer-Centric Approach: Emphasizing a strong commitment to understanding and meeting the needs of customers in the agriculture and machinery industries.

  2. Innovation and Technology: Highlighting John Deere's continuous innovation in agricultural technology, including advancements in machinery, automation, and precision farming.

  3. Quality and Reliability: Focusing on delivering high-quality, reliable products that align with the brand's reputation for durability and performance.

  4. Global Expansion: Examining John Deere's strategies for expanding its presence and operations globally while maintaining brand integrity.

  5. Corporate Culture: Exploring the values, ethics, and corporate culture that have shaped John Deere's identity and contributed to its success.

  6. Sustainable Agriculture: Addressing the company's commitment to sustainability in agriculture, promoting practices that are environmentally conscious and efficient.

  7. Leadership and Management: Discussing the leadership styles and management practices within John Deere that have fostered innovation, growth, and employee engagement.

  8. Long-Term Perspective: Emphasizing the company's focus on long-term success, planning, and investment rather than short-term gains.

  9. Adaptability and Resilience: Analyzing how John Deere has adapted to changing market landscapes and economic cycles, demonstrating resilience over time.

  10. Community Engagement and Responsibility: Exploring the company's role in the communities it serves, including philanthropic efforts and social responsibility initiatives.

Language English
ISBN-10 0-471-70644-2
ISBN-13 9780471706441
No of pages 234
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 03 May 2005

About Author

Author : David Magee

4 Books

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