The New Age of Innovation.

Prahalad Krishnan



From the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C.K. Prahalad, the world's premier business thinker, and IT scholar M.S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation.

The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage.

In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies for

Redesigning systems to co-create value with customers and connect all parts of a firm to this process

Measuring individual behavior through smart analytics

Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes

Treating all involved individuals--customers, employees, investors, suppliers--as unique

Working across cultures and time-zones in a seamless global network

Building teams that are capable of providing high-quality, low-cost solutions rapidly

To successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.

What will you learn from this book

  1. Cocreation and Value: Embrace the concept of cocreation, where value is not solely created by the company but also through collaborations and interactions with customers and partners.

  2. Global Networks: Utilize global networks and technological advancements to reach diverse markets, collaborate with partners, and create innovative solutions.

  3. Innovation Ecosystem: Foster an ecosystem of innovation by collaborating with diverse partners, including customers, suppliers, and other stakeholders.

  4. Technology Enablement: Leverage technology as an enabler for creating and delivering value. Utilize digital platforms and tools to enhance customer experiences and operational efficiency.

  5. Customer-Centric Approach: Focus on understanding and meeting customer needs and preferences through personalized solutions and experiences.

  6. Agility and Adaptability: Remain agile and adaptable in responding to changing market dynamics and customer demands to stay relevant and competitive.

  7. Continuous Learning: Encourage a culture of continuous learning and improvement to adapt to evolving business landscapes and technological advancements.

  8. Strategic Partnerships: Build strategic partnerships and alliances to access new markets, capabilities, and resources.

  9. Data-Driven Decision-Making: Utilize data analytics and insights for informed decision-making, enabling better understanding of customer behaviors and market trends.

  10. Sustainability and Social Impact: Integrate sustainability practices and address societal needs while creating value, contributing positively to society.

Language English
ISBN-10 0-07-024861-3
ISBN-13 9780070248618
No of pages 276
Font Size Medium
Book Publisher Tata Mcgraw-Hill
Published Date 01 Jun 2017

About Author

Author : Prahalad Krishnan

1 Books

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