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A stunningly thorough rebuttal to Lou Dobbs, The Offshore Nation: the Rise of Services Globalization makes a compelling case for the globalization of services a...
In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about .Its about...
True leadership, asserts Six Sigma authority George Eckes, is devoted to execution. Eckes witnessed firsthand the successful execution of Six Sigma when busines...
Internationally respected marketing consultant Joe Marconi shows how to build a "value-added" brand in today's competitive global marketplace by creating an eff...
"If more business books were as useful, concise, and just plain fun to read as THE MCKINSEY WAY, the business world would be a better place." --Julie Bick, best...
And when you really need that perfect strategy there's only one place to turn?marketing strategy guru and bestselling author Jack Trout. For over twenty years, ...
The Jack Welch Lexicon of Leadership is the first alphabetically structured collection to place Welch's career in perspective, and trace the evolution of his ke...
Jack Welch was one of history?s most competitive corporate leaders, and he had a well-defined process for surrounding himself with individuals cut from the same...
Jack Welch became one of history's most admired and successful CEOs by rewriting the rules of leadership and letting hands-on, frontline employees--instead of b...
They don't call them “growing pains†for nothing-but growth is the most important part of anybusiness. Drawn from five year...
In this fictional tale an executive learns the great secret of leadership effect-iveness: to get out of the self-deceptive box of narcissism and start connectin...
In the mid 1980s systems integration visionary Vivek Ranadive broke the real-time information barrier and helped to digitize Wall Street. With his international...