What will you learn from this book
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Visionary Product Leadership: The book emphasizes the importance of visionary product leadership, where leaders align product development with a clear vision and strategy.
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User-Centric Approach: Successful product leaders prioritize understanding user needs and behaviors, developing products that cater to those needs effectively.
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Cross-Functional Collaboration: Collaboration among diverse teams—design, engineering, marketing—is essential for successful product development and delivery.
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Innovation and Experimentation: Encouraging a culture of innovation and experimentation is crucial to drive continuous improvement and disruptive thinking.
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Data-Informed Decision-Making: Leaders rely on data-driven insights to make informed decisions throughout the product lifecycle.
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Agile and Lean Practices: Embracing agile methodologies and lean principles allows for flexibility, faster iterations, and adapting to changing market needs.
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Roadmap Development: Effective product leaders create and communicate a roadmap that aligns with the company's goals and guides the product's evolution.
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Customer Feedback Loops: Establishing effective feedback loops with customers helps in refining products and ensuring they meet evolving needs.
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Risk Management: Leaders identify and manage risks associated with product development, considering market dynamics and competitive landscapes.
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Leadership Development: The book highlights the importance of grooming future product leaders, fostering leadership skills and succession planning within product teams.
| Language | English |
|---|---|
| ISBN-10 | 0-465-01433-X |
| ISBN-13 | 9780465014330 |
| No of pages | 288 |
| Font Size | Medium |
| Book Publisher | Basic Books |
| Published Date | 03 Jan 2005 |
About Author
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As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.
Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.