Cracking The Corporate Code

Price M Cobbs & Judith L Turnock



"Over the last few decades, advances by African-Americans in the business world have been both impressive and well-documented. But even a cursory glance at the statistics -- not to mention a look around most corporations -- reveals that, despite much progress, minority executives are still relatively few and far between.

Whether in the form of insensitivity, change-averse corporate cultures, socio-economic factors, or outright racism, African-Americans still face very real obstacles along the path to professional success. To many, these obstacles have seemed insurmountable, and their careers have foundered. But to thousands of others, these challenges have been an invitation to excel, and their accomplishments have been worthy of both praise and emulation.

Cracking the Corporate Code delves deeply into the lives and careers of 32 such notable professionals. These are not the men and women usually cited: the high-profile government officials, the legendary civil rights pioneers, or the megastar athletes who have leveraged their on-field success into positions of leadership. The authors have chosen instead to profile individuals who have risen through the ranks of America’s most noteworthy businesses, to the highest echelons of corporate power and influence.

In exclusive, eye-opening interviews, these men and women recount their impressive and widely differing career trajectories, revealing what motivated and discouraged them, their sources of support and conflict, and the strategies they developed to excel in organizations like PepsiCo, GE, Merrill Lynch, Kraft, Prudential, Chrysler, and dozens more.

Rather than offer these inspiring stories as individual biographies, the authors have identified their common threads, analyzing what they reveal to the reader about:

* Reconciling the ambiguities inherent for black professionals in corporate culture

* Trusting your own abilities and potential while managing the ever-present issue of race

* Overcoming isolation to establish not only your place in the organization but also a voice that will be heard and respected

* Reading the unwritten rules and developing the ""sixth sense"" necessary to play the game

*Cultivating and managing the relationships that will be crucial to securing more meaningful and influential positions

* Understanding what true power is, how to compete for and acquire it, and how to translate it into substantial leadership

Opportunities for success abound for African-Americans. For the last 40 years, the best of the best have been stepping up to seize -- and often create -- those opportunities. The next generation of black professionals will travel the paths blazed by the pioneers profiled in this landmark book, and will be poised to achieve even greater results—while continuing the legacy of diversity for the generations yet to come.

Price M. Cobbs, M.D., is co-author of Black Rage and The Jesus Bag, considered classics in the literature of African-American experience. Dr. Cobbs is also an internationally recognized expert on executive leadership, management development, and corporate diversity. He lives in San Francisco.

Judith L. Turnock is an attorney, coach, and talent development expert. A lifelong advocate of racial, gender, and economic equality, she is committed to closing the communication gap between blacks and whites, both in the workplace and in the community at large. She lives in New York City.

What will you learn from this book

  1. Diversity and Inclusion: The book may discuss the importance of diversity and inclusion in corporate environments.

  2. Leadership Strategies: Expect insights into effective leadership strategies and skills for success in a corporate setting.

  3. Communication Skills: The importance of effective communication within corporate structures may be highlighted.

  4. Navigating Corporate Culture: Strategies for understanding and navigating the complexities of corporate culture may be discussed.

  5. Mentorship and Networking: The book may emphasize the role of mentorship and networking in advancing one's career in a corporate setting.

  6. Overcoming Challenges: Expect discussions on overcoming common challenges and barriers that individuals may face in the corporate world.

  7. Professional Development: Insights into continuous learning, skill development, and professional growth within a corporate context may be explored.

  8. Work-Life Balance: The importance of maintaining a healthy work-life balance might be discussed.

  9. Ethical Decision-Making: The book may touch on ethical considerations and decision-making within the corporate environment.

  10. Career Advancement: Strategies for career advancement and achieving personal and professional goals may be outlined.

Language English
ISBN-10 0814407714
ISBN-13 9780814407714
No of pages 285
Font Size Medium
Book Publisher Amacom
Published Date 01 May 2003

About Author

Related Books