What will you learn from this book
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Clarity of Purpose: The importance of defining a clear and compelling business purpose that aligns with the company's values and vision.
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Market Analysis: Conducting thorough market research and analysis to identify opportunities, assess competition, and understand consumer needs.
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Strategic Planning: Developing a robust strategic plan that outlines short-term and long-term goals, along with actionable steps to achieve them.
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Value Proposition: Crafting a unique value proposition that sets the business apart from competitors and resonates with the target audience.
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Risk Assessment: Understanding and mitigating potential risks that could impact the business strategy and developing contingency plans.
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Execution and Implementation: The importance of effective execution and implementation of the strategy, involving clear communication and resource allocation.
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Innovation and Adaptability: Fostering a culture of innovation and adaptability to respond to changing market conditions and customer preferences.
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Measurement and Evaluation: Establishing key performance indicators (KPIs) to track progress, measure success, and make data-driven decisions.
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Leadership and Team Alignment: Ensuring alignment across the organization, fostering employee engagement, and effective leadership to drive strategy implementation.
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Continuous Improvement: Emphasizing the need for ongoing evaluation, learning from experiences, and adapting the strategy for continuous improvement.
| Language | English |
|---|---|
| ISBN-10 | 0749468785 |
| ISBN-13 | 9780749468781 |
| No of pages | 240 |
| Font Size | Medium |
| Book Publisher | Kogan Page |
| Published Date | 03 Apr 2013 |
About Author
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Every business needs to accurately assess its own strengths and weaknesses against their competitors, direct or indirect, in order to create a winning strategy.
Mind the Gap introduces the author's tried and tested strategic model, the Dice Matrix, which will enable you to do just that. This simple business tool will allow you to stress test your weaknesses, compare your performance against customers' perception and also highlight the strengths you provide as a business. You can input your own set of criteria to gain a valuable, tailored overview of the necessary actions to achieve success.
Using examples and evidence collected from over 100 experts from a variety of business sizes and types, the author provides groundbreaking insights into key issues and challenges, from customer needs to market perception.
Mind the Gap provides the essential tools required for any Business Owner, Director or Manager to implement a detailed gap analysis of their business and to create a strategic plan for long-lasting growth and success.