Winning Behavior

Terry R Bacon & David G Pugh

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In an age where even the best products are quickly imitated, businesses must constantly find new ways to outpace competitors. Successful companies differentiate themselves not just with superior products, but also by how they behave toward their customers at every touchpoint: service, product development, marketing, branding, bids and proposals, presentations, negotiations, and more.
Language English
ISBN-10 0-8144-7163-3
No of pages 352
Book Publisher Amacom
Published Date 30 Nov -0001

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