Harvard Business Essentials : Managing Creativity And Innovation

Harvard Business Essentials


In Circulation

Packed with practical information designed for business readers and managers at all levels, this essential volume offers insights on managing creativity in groups, developing creative conflict, and using technology to help foster innovation.

What will you learn from this book

  1. Cultivating a Creative Culture: Effective management of creativity and innovation often involves creating an organizational culture that encourages and supports creative thinking and risk-taking.

  2. Leadership's Role: Explore the role of leadership in fostering innovation. Leaders should set the tone, champion creative ideas, and provide resources for experimentation.

  3. Cross-Functional Collaboration: Recognize the value of collaboration across different departments and disciplines to bring diverse perspectives and ideas to the innovation process.

  4. Idea Generation Techniques: Understand various techniques for generating new ideas, such as brainstorming sessions, design thinking, and other creative methodologies.

  5. Risk Management: Managing innovation involves balancing risk and reward. Understand how to assess and manage risks associated with new ideas and initiatives.

  6. Customer-Centric Innovation: Successful innovation often stems from a deep understanding of customer needs and preferences. Incorporate customer feedback into the innovation process.

  7. Resource Allocation: Effectively allocate resources, both financial and human, to support innovative projects while ensuring alignment with overall business strategy.

  8. Adaptability and Flexibility: Foster an organizational mindset that embraces change and adapts to evolving market conditions, technological advancements, and customer expectations.

  9. Learning from Failure: Cultivate a culture that views failure as a valuable learning opportunity. Encourage experimentation and iteration in the pursuit of innovation.

  10. Measuring Innovation Success: Identify key performance indicators and metrics to measure the success of innovation efforts, ensuring they align with overall business objectives.

Language English
ISBN-10 1591391121
ISBN-13 9781591391128
No of pages 174
Font Size Medium
Book Publisher Harvard Business School Publishing
Published Date 19 Jul 2011

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Author : Harvard Business Essentials

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