Bigger Isn't Always Better: The New Mindset for Real Business Growth

Robert M Tomasko



"You want your business to grow. But don’t confuse growth with expansion. To be sure, increased size can be an important component (or fortuitous by-product) of business success, but companies that expand too much, too quickly, or too myopically may soon find themselves too big for their britches.

What, then, is real growth? Simply put, it’s progress, and it is based on moving the business beyond the self-imposed limits that have come to define and constrain it. Good “growers” know that true success is fueled by imagination, not by a stream of mergers, stock price manipulations, or clever accounting. These individuals share seven characteristics that enable them to foster real, sustainable growth.

Bigger Isn’t Always Better reveals these traits, why they are effective, and how to apply them in your organization. The book shows how successful companies and growers:

* Know where to look

* Know what they want

* Tell the truth

* Create tension to generate forward movement

* Win hearts and minds

* Master momentum and bounce

* Know when to let go, and share the wealth

Distilling a decade of research and personal interviews on three continents, author Bob Tomasko illustrates the seven traits with examples from companies—large and small, well known and less so—that have profited through innovative strategies that focus on genuine growth opportunities instead of the appearance of growth. Profiles include:

Darcy Winslow, who helped testosterone-fueled Nike grow by creating a range of products for women that opened a new and profitable market

Chris Mottern of Peet’s Coffee, which carved a niche by slipstreaming around the wake created by Starbucks

Roger Enrico, the Pepsi veteran who created The Pepsi Challenge and established Pepsi as the Coke of snack foods

Bill Greenwood of Burlington Northern, which found a way to turn truckers, the railroad’s most difficult competitors, into its best customers

Al Bru, who got health-conscious consumers to embrace Frito-Lay’s snack products by eliminating trans fats

Carlos Gutierrez, who restored Kellogg to a growth path by eliminating its fixation on volume

Bigger Isn’t Always Better also offers stunning examples of the failure of the Big-Is-Good philosophy, including the ill-fated Hewlett-Packard/Compaq merger and its highest-profile casualty, CEO Carly Fiorina.

After years of cutbacks, growth is in again. But instead of assuming that an inflated business can dominate a market through sheer size or manufactured numbers, the new model shows how engaged growers use positive psychology to drive robust and sustainable growth. Combining real-life stories, thorough scientific research, and insightful analysis, Bigger Isn’t Always Better shows how your organization can move forward—without tripping over its own feet."

What will you learn from this book

  1. Efficiency vs. Size: Exploring the notion that organizational effectiveness isn't solely determined by size but rather by the efficiency and agility of operations.

  2. Nimbleness and Flexibility: Highlighting the advantages of smaller, more agile organizations in adapting to changes and market demands compared to larger, more bureaucratic ones.

  3. Innovation and Creativity: Discussing how smaller organizations often foster a culture of innovation and creativity, leading to quicker decision-making and adaptation.

  4. Personalization and Customer Focus: Emphasizing the ability of smaller organizations to offer personalized experiences and better cater to individual customer needs.

  5. Communication and Collaboration: Exploring how smaller organizations can facilitate better communication and collaboration due to fewer hierarchical layers.

  6. Entrepreneurial Spirit: Recognizing that smaller organizations often have a stronger entrepreneurial spirit, allowing for quicker implementation of new ideas.

  7. Cost Efficiency: Discussing how smaller organizations can often operate with lower overhead costs and be more financially efficient.

  8. Employee Engagement: Exploring how smaller teams or organizations may foster higher employee engagement and satisfaction due to a closer-knit environment.

  9. Strategic Partnerships: Highlighting the potential for smaller organizations to form strategic partnerships more easily, leveraging strengths and expanding capabilities.

  10. Adapting to Change: Discussing how smaller organizations might be better positioned to adapt and pivot quickly in response to market shifts or disruptions.

Language English
ISBN-10 0814408664
ISBN-13 9780814408667
No of pages 262
Font Size Medium
Book Publisher Amacom
Published Date 01 Jan 2006

About Author

Author : Robert M Tomasko

2 Books

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