Strategic Customer Care: An Evolutionary Approach To Increasing Customer Value And Profitability

Stanley A. Brown

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Most organizations today recognize the importance of improving customer care--the need to go beyond traditional customer service and truly manage customers as assets--but only about 6% apply its principles effectively. This book fully explains the three stages in the evolution of customer care.

What will you learn from this book

  1. Customer-Centric Strategy: The book may emphasize the importance of adopting a customer-centric approach, where the organization's strategies and operations are aligned with delivering value to customers.

  2. Relationship Building: Building and nurturing strong relationships with customers is likely to be a key theme. The book may provide insights into strategies for developing long-term, mutually beneficial relationships.

  3. Customer Segmentation: Effective customer care often involves understanding the diverse needs and preferences of different customer segments. The book may discuss the importance of segmentation and tailored approaches.

  4. Data-Driven Decision-Making: Leveraging customer data for informed decision-making could be a key aspect. The book might explore how organizations can use data analytics to understand customer behavior and preferences.

  5. Employee Training and Engagement: Ensuring that employees are equipped with the right skills and mindset for providing excellent customer care may be a focus. Training and engaging employees in customer-centric practices could be discussed.

  6. Feedback Mechanisms: Establishing robust feedback mechanisms to gather insights from customers might be highlighted. The book may discuss methods for collecting and acting upon customer feedback.

  7. Value Proposition: Articulating and delivering a clear value proposition to customers could be a central theme. The book might provide guidance on how organizations can differentiate themselves through value-added services.

  8. Technology Integration: The role of technology in enhancing customer care might be explored. This could include the use of customer relationship management (CRM) systems, AI, and other technologies.

  9. Continuous Improvement: The book may stress the importance of an evolutionary and continuous improvement approach to customer care. Adapting strategies based on changing customer needs and market dynamics might be discussed.

  10. Financial Impact: Connecting strategic customer care initiatives to increased customer value and profitability is likely to be a fundamental concept. The book may provide insights into measuring and optimizing the financial impact of customer care strategies.

Language English
ISBN-10 0471643424
ISBN-13 9780471643425
No of pages 305
Font Size Medium
Book Publisher John Wiley & Sons
Published Date 15 Jul 1999

About Author

Author : Stanley A. Brown

1 Books

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