Double Down: Game Change 2012

John Heilemann , Mark Halperin

Physical

Available

Michiko Kakutani, The New York Times:
"Those hungry for political news will read Double Down for the scooplets and insidery glimpses it serves up about the two campaigns, and the clues it offers about the positioning already going on among Republicans and Democrats for 2016 ... The book testifies to its authors’ energetic legwork and insider access... creating a novelistic narrative that provides a you-are-there immediacy... They succeed in taking readers interested in the backstabbing and backstage maneuvering of the 2012 campaign behind the curtains, providing a tactile... sense of what it looked like from the inside."

In their runaway bestseller Game Change, Mark Halperin and John Heilemann captured the full drama of Barack Obama’s improbable, dazzling victory over the Clintons, John McCain, and Sarah Palin. With the same masterly reporting, unparalleled access, and narrative skill, Double Down picks up the story in the Oval Office, where the president is beset by crises both inherited and unforeseen—facing defiance from his political foes, disenchantment from the voters, disdain from the nation’s powerful money machers, and dysfunction within the West Wing. As 2012 looms, leaders of the Republican Party, salivating over Obama’s political fragility, see a chance to wrest back control of the White House—and the country. So how did the Republicans screw it up? How did Obama survive the onslaught of super PACs and defy the predictions of a one-term presidency? Double Down follows the gaudy carnival of GOP contenders—ambitious and flawed, famous and infamous, charismatic and cartoonish—as Mitt Romney, the straitlaced, can-do, gaffe-prone multimillionaire from Massachusetts, scraped and scratched his way to the nomination.

Double Down exposes blunders, scuffles, and machinations far beyond the klieg lights of the campaign trail: Obama storming out of a White House meeting with his high command after accusing them of betrayal. Romney’s mind-set as he made his controversial “47 percent” comments. The real reasons New Jersey governor Chris Christie was never going to be Mitt’s running mate. The intervention held by the president’s staff to rescue their boss from political self-destruction. The way the tense détente between Obama and Bill Clinton morphed into political gold. And the answer to one of the campaign’s great mysteries—how did Clint Eastwood end up performing Dada dinner theater at the Republican convention?

In Double Down, Mark Halperin and John Heilemann take the reader into back rooms and closed-door meetings, laying bare the secret history of the 2012 campaign for a panoramic account of an election that was as hard fought as it was lastingly consequential.

What will you learn from this book

  1. Campaign Strategies: The book likely explores the strategic decisions made by both the Obama and Romney campaigns, including their approaches to messaging, advertising, and mobilizing voters.

  2. Political Personalities: Expect insights into the personalities of key political figures involved in the election, including Barack Obama, Mitt Romney, and their respective campaign teams.

  3. Debates and Key Moments: The book may highlight critical moments during the election, such as the presidential debates, gaffes, and other events that influenced public perception.

  4. Economic and Political Context: Explore how the economic and political climate of the time influenced the strategies and narratives of the campaigns.

  5. Role of Technology: Consider the role of technology and social media in shaping the campaign landscape and influencing voter engagement.

  6. Fundraising and Campaign Financing: Expect information on the fundraising efforts of both campaigns and how campaign financing played a role in shaping their strategies.

  7. Party Dynamics: Explore the internal dynamics of both the Democratic and Republican parties, including any internal conflicts or strategic disagreements.

  8. Voter Demographics: The book may delve into the demographics of the voters targeted by each campaign and how they tailored their messages to specific groups.

  9. Foreign Policy and Global Events: Given the international context of 2012, the book might touch upon how global events and foreign policy issues influenced the campaigns.

  10. Post-Election Analysis: Look for reflections on the outcome of the election, including the factors that contributed to Obama's re-election and Romney's loss.

Language English
ISBN-10 1594204403
ISBN-13 9781594204401
No of pages 512
Font Size Medium
Book Publisher Penguin Press
Published Date 05 Nov 2013

About Author

Author : John Heilemann

NA

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