The A to Z of sales management

John Fenton



Designed as a practical guide for sales managers of all levels and experience, this volume covers all aspects of managing a sales operation, from credit control and decision-making to sales forecasting and planning. The author has also written "How to Double Your Profits Within a Year".

What will you learn from this book

  1. Sales Strategy Development: Creating a strategic approach to sales that aligns with the company's goals and market demands.

  2. Sales Team Leadership: Effective leadership and motivation techniques to manage and inspire sales teams.

  3. Performance Metrics: Implementing key performance indicators (KPIs) and metrics to track sales team performance and progress.

  4. Customer Relationship Management (CRM): Utilizing CRM tools and strategies to maintain strong customer relationships and improve sales.

  5. Sales Training and Development: Providing continuous training and development opportunities to enhance sales team skills and capabilities.

  6. Sales Forecasting: Techniques for accurate sales forecasting to set realistic targets and goals.

  7. Sales Process Optimization: Streamlining sales processes and workflows to increase efficiency and productivity.

  8. Market Analysis and Segmentation: Understanding market trends, customer segmentation, and targeting for more effective sales strategies.

  9. Adapting to Technology: Integrating technological advancements and tools to streamline sales operations and enhance customer engagement.

  10. Continuous Improvement: Embracing a culture of continuous improvement by analyzing results, learning from experiences, and adapting strategies accordingly.

Language English
ISBN-10 0814456553
ISBN-13 9780749302764
No of pages 142
Font Size Medium
Book Publisher Amacom
Published Date 12 Dec 2016

About Author

Author : John Fenton

1 Books

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