Digital Dimensioning: Finding The Ebusiness In Your Business
Samuel C.Certos & Matthew W. Certo
Physical
AvailableWhat will you learn from this book
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Digital Transformation: Emphasizing the importance of embracing digital technologies to enhance business processes and customer interactions.
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Understanding eBusiness: Explaining the fundamentals of eBusiness, including online marketing, eCommerce, digital customer service, and other internet-based strategies.
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Adapting to Online Platforms: Discussing strategies for transitioning traditional business models to effectively operate in online and digital environments.
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Customer-Centric Approach: Focusing on delivering value and enhancing the customer experience through digital platforms and eBusiness strategies.
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Data-Driven Decision Making: Leveraging data analytics and insights from digital platforms to make informed business decisions.
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Cybersecurity and Privacy: Addressing the importance of safeguarding customer data and ensuring cybersecurity measures to protect sensitive information.
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Omni-channel Strategies: Discussing the integration of multiple channels (online and offline) to create a seamless customer experience.
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Digital Marketing and Branding: Exploring online marketing techniques, social media strategies, and building a strong digital brand presence.
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Agility and Innovation: Encouraging businesses to remain agile and innovative in adopting new digital trends and technologies.
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Measuring Digital Success: Identifying key performance indicators (KPIs) to track and evaluate the success of eBusiness strategies.
| Language | English |
|---|---|
| ISBN-10 | 0071374388 |
| ISBN-13 | 9780071374385 |
| No of pages | 223 |
| Font Size | Medium |
| Book Publisher | Mcgraw Hill |
| Published Date | 21 Jun 2001 |
About Author
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Digital dimensioning is defined as the process of determining the online features or e-business characteristics of an organization. This text looks at not whether to implement e-business activites, but on finding and implementing the right e-business activities. The handbook shows managers and executives how to pick which e-business characteristics will work in their organization in order to become or remain competitive. It is a learning-focused guide that contains action-orientated agendas for e-business programmes aimed at enhancing the success of the organization. The text covers the e-business activites that best facilitate the accomplishment of organizational goals. The process involves six steps: enlisting e-expertise, analyzing on-line environment, establishing on-line direction, formulating on-line strategy, implementing on-line strategy and controlling on-line strategy. The book also contains surveys that managers can use to profile a company's on-line environment and one that helps readers determine which approach to their on-line presence best fits with their organization. A companion website also supports the book.