What will you learn from this book
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Value Disciplines: Introduces three primary value disciplines: operational excellence, customer intimacy, and product leadership.
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Operational Excellence: Focuses on delivering products or services at a low cost and high efficiency, often characterized by streamlined processes and optimized operations.
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Customer Intimacy: Emphasizes building strong customer relationships and providing customized solutions tailored to individual customer needs and preferences.
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Product Leadership: Centers on innovation, continuous improvement, and offering cutting-edge products or services that set the industry standard.
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Choosing a Primary Discipline: Argues that companies should excel in one primary value discipline while maintaining acceptable standards in the others.
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Strategic Focus: Advocates for aligning the entire organization's strategy, culture, and operations with the chosen value discipline.
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Market Leadership: Discusses how excelling in one value discipline can lead to market leadership and a sustainable competitive advantage.
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Trade-Offs: Acknowledges the trade-offs and challenges involved in prioritizing one value discipline over others and managing conflicting demands.
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Customization vs. Standardization: Explores the balance between customization to meet individual needs and standardization for efficiency and scalability.
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Continuous Improvement: Encourages a focus on continuous improvement within the chosen value discipline to maintain leadership and relevance in the market.
| Language | English |
|---|---|
| ISBN-10 | 0201407191 |
| ISBN-13 | 9780201407198 |
| No of pages | 208 |
| Font Size | Medium |
| Book Publisher | Basic Books |
| Published Date | 10 Jan 1997 |
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The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.
Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.