What will you learn from this book
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Focus on Strategic Growth: Emphasize strategic growth initiatives rather than solely focusing on cost-cutting measures.
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Investment in Innovation: Allocate resources to foster innovation and new product development to drive growth opportunities.
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Talent Retention and Development: Prioritize retaining and developing talent within the organization to maintain expertise and capabilities.
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Customer-Centric Approach: Concentrate on understanding and meeting customer needs, which can drive sustainable growth.
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Diversification of Offerings: Explore diversifying products, services, or markets to minimize dependency and increase opportunities for growth.
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Cultural Transformation: Initiate a cultural shift toward growth and innovation, encouraging risk-taking and entrepreneurial thinking.
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Strategic Partnerships and Alliances: Form strategic partnerships or alliances to expand capabilities and market reach.
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Efficiency Improvement: Improve operational efficiency without resorting to extensive downsizing, focusing on process optimization.
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Leadership Commitment: Gain commitment from leadership to support and drive a growth-oriented strategy throughout the organization.
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Long-Term Vision and Resilience: Maintain a long-term vision and resilience in challenging times, avoiding short-term fixes that may hinder long-term growth.
| Language | English |
|---|---|
| ISBN-10 | 0028740475 |
| ISBN-13 | 9780028740478 |
| No of pages | 210 |
| Font Size | Medium |
| Book Publisher | Free Press |
| Published Date | 18 Oct 1995 |
About Author
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No company ever shrank to greatness, conclude Dwight Gertz and Joa o Baptista. Drawing upon their new study of more than 1,000 large companies, the authors argue that managers must move beyond the current wave of downsizing, restructuring, and reengineering. Contrary to current management fads, they contend that companies must grow to be great. Managers now involved in downsizing must consider long-term goals for growth alongside short-term measures for slimming.
Gertz and Baptista shatter popular corporate myths by revealing that growth opportunities are everywhere, across all business sectors -- even in stable industries and in companies "too big to grow." Using case studies, Gertz and Baptista analyze successful high-growth firms such as Starbucks, Staples, USAA. They examine not only the strategies followed by these companies -- customer franchise management, superior new product development, and channel management -- but also what they did to make these strategies successful.
They discuss how, regardless of differences in strategic approach, the transformations achieved by these firms are based on the same three "foundations for growth": superior customer value, outstanding economics across the value chain, and excellence in process execution. They demonstrate how these three foundations work together, forming a powerful framework through which to attain corporate goals. Distilling these findings into useful tools for the evaluation of any strategy, Gertz and Baptista show how those facing the difficult task of turnaround can get back to growth.
By examining improvements at four companies within the context of their growth framework, they analyze the combinationof inspiration, leadership, and technique which has enabled these firms to prosper. Shifting the focus from cost-cutting to growth is a challenge that thousands of companies must now face. Gertz and Baptista have given CEO's, managers, and consultants in every industry a clear framework from which to build sustainable growth in revenues and profits. This book is a practical and colorful guide for those who want to grow to be great.