The New Positioning: The Latest on the World's #1 Business Strategy

Jack Trout



By the author of "Positioning", this text has been updated with new examples and Jack Trout's new perspectives on the "battle" for the consumer's mind.

What will you learn from this book

  1. Dynamic Nature of Positioning: The book may emphasize that positioning is not a one-time activity but an ongoing process that needs to adapt to changing market conditions and consumer perceptions.

  2. Importance of Differentiation: Expect insights into the critical role of differentiation in positioning strategies, highlighting the need for a brand to stand out in a crowded marketplace.

  3. Clear Communication: The author might stress the importance of clear and consistent communication in conveying a brand's positioning, ensuring that consumers easily understand and remember it.

  4. Relevance to the Target Audience: Insights into the significance of aligning a brand's positioning with the needs, desires, and values of the target audience to create a strong connection.

  5. Competitive Landscape: Expect discussions on the competitive landscape and how effective positioning helps a brand carve out a distinct space in the minds of consumers relative to competitors.

  6. Focus on Core Strengths: The book may highlight the importance of identifying and leveraging a brand's core strengths and unique selling propositions in the positioning process.

  7. Positioning in Relation to Competitors: The author might explore how effective positioning involves not just focusing on a brand's strengths but also understanding and responding to competitors' positioning strategies.

  8. Consistency Across Touchpoints: Insights into the need for consistency in positioning across all brand touchpoints, including advertising, product messaging, and customer interactions.

  9. Positioning for Growth: The book may discuss how effective positioning can contribute to a brand's growth by attracting and retaining a loyal customer base.

  10. Evolving Trends in Positioning: Expect considerations on how the concept of positioning evolves with changes in consumer behavior, market trends, and advancements in technology.

Language English
ISBN-10 0070652910
ISBN-13 9780070652910
No of pages 173
Font Size Medium
Book Publisher McGraw-Hill
Published Date 01 Sep 1995

About Author

Author : Jack Trout

7 Books

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